Career opportunity : CRM and Email Marketing Manager

who-we-are

Hybrid in Nottingham Office preferred.

Following exciting growth, we’re looking for an experienced Marketing Executive who’s passionate about digital channels and ready to specialise as a CRM and Email Marketing Manager. This is an exciting opportunity which spans two organisations across two sectors giving you experience in building up both your B2B and B2C marketing portfolio.

KEY RESPONSIBILITIES

  • Identify target audience across each organisation and grow our email lists with the right data 
  • Own segments, personas and lists within our CRMs
  • Write, design, implement and deliver direct email marketing campaigns across targeted audiences 
  • Write external-facing newsletters and email segments 
  • Build automated nurturing workflows and evergreen email campaigns based on segments, data points and activity 
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Harness personalisation and dynamic content as well as understand all the advanced features available to us in Hubspot 
  • Build and clean email databases for the best lead generation
  • Analyze email campaign performance and make improvements based on informed analytics 
  • A/B test all emails 
  • Work with the Brand team to create on-brand and optimized email templates and landing pages

Website management 

  • Own and manage one website with a strong focus on driving conversion and restaurant bookings
  • Ensure all booking journeys are as frictionless and seamless as possible
  • Work with the team to ensure events and campaigns are promoted through the website and email channels 
  • Write, implement and ensure all communication is up to date across the website 

ABOUT YOU 

Basic qualifications

  • Proven work experience as a Marketing Executive, Email Marketing Executive or Digital Marketing Specialist
  • Hands-on experience with content management systems such as WordPress, 
  • Proficiency in marketing automation technology like Hubspot, Marketo or Pardot
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills for email marketing
  • Strong project management and organisation skills
  • An ability to work under tight deadlines

If you’re interested in this role, please email cassie.gasson@thrivelearning.com with your CV.

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