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L&D lessons learned from Clubhouse 

What can L&D learn from the launch of Clubhouse?

Cassie Gasson Chief Marketing Officer

L&D lessons learned from Clubhouse 

When TikTok blew up our phones at the beginning of last year I wrote an article; what can L&D learn from TikTok? Today I’m looking into the recent launch of a new social media platform on the block, Clubhouse. 

Clubhouse, if you haven’t yet experienced the hype is an invite only app, which shares purely audio based content. It’s packed with real live chat rooms which are usually themed on a certain topic. Essentially, it’s about encouraging conversation.

You can quite literally walk into ‘room’ and, if you raise your hand to join in, take part in a conversation with either a handful or hundreds of people. It’s live, unfiltered, real and gives a lot of us what we look for in a social platform… Meaningful connections. 

With that in mind how does Clubhouse link to L&D? And what lessons can we take from its launch? Other than it confirms our love for audio-only content.

First experiences set the tone 👌🏼

On Clubhouse, your hallway is dictated by the people and clubs you follow. So, how good your experience will be is entirely dependent on how you set up your account. I’m not going to lie, when I was first let loose I followed everyone and every room the app suggested… It was carnage. It felt like they prioritised people over my interests and I ended up with an overwhelming feed full of topics that weren’t relevant to me and I quickly stripped it all back again. 

The lesson I learned? Onboarding is key. As L&D teams, we already know that. But I’m specifically talking about platform onboarding here. What does it look like in your current LMS? Probably not as smart, right? 

Modern learning platforms (like THRIVE Learning and Skills Platform of course) have built in onboarding programmes that uncover what you want to learn and what you can teach others. It’s so important to make that first set up process clear and seamless as it sets the precedent for a more personalised and engaging journey. 

Give your people a voice 🎙️

One of the things that’s so unique about the Clubhouse experience is that it’s audio only. It quite literally gives people a voice. I’ve noticed since joining Clubhouse that it’s full of people who are willing to take the time to support, educate and develop others through talking about the topics they care about. 

A common barrier to learning we see in a lot of organisations is that knowledge is buried away in people’s heads which leads to information silos. The solution? Creating a Clubhouse-like environment where people want to share their expertise.

Give people the right tools to have a voice and let them do the rest. 

Find the right rooms 🏠

There are so many types of rooms on Clubhouse. Some rooms have tons of speakers aka moderators on stage talking amongst themselves. Other rooms create more interaction and problem-solving with the audience allowing them to raise their hand and ask a question. And what you prefer depends on who you are…

As you know, we all learn in different ways. So, what can you do to make it easier to discover the content, or in Clubhouse’s case, the type of conversations that suit you? Interaction. 

On Clubhouse, if you like how a speaker conducts a session, you follow them, so you can experience something similar. In a learning platform if you like the types of content, support or advice a colleague is sharing, you might follow them too, like that piece of content or comment on it. The smartest tech learns from our user behaviour and makes it easy for us to find the right room aka discover the right content and people.

The more intuitive, intelligent and personalised your platform, the better. 

Special or exclusive? ❌

To join Clubhouse an existing user has to send an invite from their app giving you access to set up an account. Now there are plenty of benefits to an exclusivity strategy in marketing, an increase in referrals and fear of missing out (fomo) being two huge motivating factors to get involved.

But what I've taken from this is that people want to feel special. There are some real quick wins you can apply with your language that do just that. For example, instead of "please complete this course." Try "you're invited to take part in this course just for you and your team." A simple tweak that can make a difference in how your employees engage with learning.

Authenticity 🙋🏻

Authenticity really shines through in this app, it’s a space to be human. 

But why is that so important? Well, authenticity has been proven to increase engagement. In a report conducted by Stackla, 86% of people say authenticity is important when deciding what brands they like and support and 60% said user-generated content (UGC) is the most authentic form of content.

The message here is really about enabling a space for your employees to be human. A learning experience platform that supports and facilitates the sharing of user generated content will not only encourage learning but inclusivity and a trust culture too. It’s all about empowering your employees and giving them a place to be entrusted with their own enablement.

We’re constantly learning from the evolving world of social media. There are so many principles that remain the same in a social learning platform and a lot of that helps us continue to build and develop THRIVE Learning and Skills Platform. 

Explore our latest product updates here and discover what new features could help your L&D team power an organisation-wide social learning experience.

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