BeautyWorks gives its learning strategy a makeover.

Fast growth. Fresh challenges.

‍As Beauty Works expanded beyond its Cheshire roots to 100+ people in the UK, Ireland, Europe, the US, Dubai and Australia, communication broke down across locations and departments. Comms were limited to all-user emails, training and policies were inconsistent, and their people were missing out on important updates about products, events, awards and much more.

The team began looking at a whole range of platforms, with a big emphasis on creating community and connection across the business. They wanted one digital space where all the answers – and all their experts – could be found at the click of a button. No matter the location, no matter the time zone.

Time for a makeover

Beauty Works’ Office Operations Manager Gemma Bray described Thrive as “modern, fresh and easy to use”, making the platform the natural choice. Now, Thrive connects Beauty Works’ learners to the content needed to develop their skills, and the experts around the business who are best-placed to help them. By creating community and collaborative knowledge sharing, Beauty Works has fostered a learning culture where their people can truly ‘click’.  

Thanks to the mobile app the platform has become their internal social media, bringing the whole company together while storing key updates, documents, policies and learning in one place.

Led by the learners

The team wanted user-generated content to be the focal point of the platform. So to kick things off, they held a business-wide competition encouraging their people to create, upload and share a piece of content to introduce themselves – professionally or personally – with prizes for the most creative examples. This learner-led approach has produced some fantastic results:

• The average user views 14 pieces of content a month
• User adoption is at 87%
• Over 80% engagement on new pieces of content