The gift of time
With 30,000+ incredibly busy employees spread out across Specsavers’ retail locations and support offices, time is their most valuable resource. Their learning content had to be short-form and impactful, delivered quickly at the point of need - so they could get back some more of that precious time.
Just like the rest of the workforce, Specsavers’ in-house design team were busy and at capacity with business-critical projects - meaning they had no time to devote to creating additional learning content. Charlotte Richfield-Betteridge (Design Manager within Retail L&D at Specsavers) and Jenny Clifford (L&D Business Partner at Specsavers) identified that they were in need of high-quality, off-the-shelf content that would complement their existing learning - while meeting all of their learners’ requirements. Enter Thrive Content.
Content in the blink of an eye
Thrive’s bite-sized resources turned out to be the ideal solution for Specsavers’ team of vision wizards.
The Specsavers team immediately recognised the cohesion between their own learning materials and those of Thrive Content: the tone of voice aligned perfectly with the content they already had, embedding seamlessly while capitalising on their priorities and values.
Thrive’s short, digestible courses created the perfect foundation for an on-the-go learning strategy for Specsavers’ time-poor employees. With thousands of helpful topics at their fingertips, the team is now able to complete courses quickly and easily within the flow of work - and they can also take self-led downloads away to revisit at a time that suits them.
Multimodal learning (the concept of delivering learning in a variety of formats) has consistently proven to be one of the best strategies for retaining information. That’s why Thrive Content is attractively packaged in a diverse assortment of formats - from quick, Tik Tok style videos, to animations, podcasts and short courses, Thrive Content captures every learner’s attention. Specsavers is no different: their team loves variety, so the service has received brilliant engagement across the board.
A vision for belonging
Specsavers has always been serious about their commitment to diversity and inclusion, having rolled out a series of employee networks to support their diverse team’s needs and interests. Everything from LGBTQIA+ advocacy to menopause awareness is explored within the various networks, giving each employee the chance to voice their opinions and feel a sense of belonging at Specsavers.
The fact that Thrive covers so many subjects relevant to these colleague networks made the partnership even more of a no-brainer: resources on neurodiversity, LGBTQIA+ issues, Black History Month, mental health and more slot perfectly into Specsavers’ campaign calendar. Colleagues can feel supported throughout the year, with access to campaigns at the time when they’re the most relevant. And, as a company on a mission to become more sustainable, Thrive’s climate change resources proved incredibly useful and popular.