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Making a name for itself as the biggest optician in the country, Specsavers boasts an impressive 900 stores throughout the UK, a large team of over 30,000 employees, and operations in 11 territories across the globe. The family-founded business has been going from strength to strength for the past 35 years, and its customers are as varied and diverse as the teams who support them.
User Licenses
Use Case
Leadership development
Skills development
Customer service training

The gift of time

With 30,000+ incredibly busy employees spread out across Specsavers’ retail locations and support offices, time is their most valuable resource. Their learning content had to be short-form and impactful, delivered quickly at the point of need - so they could get back some more of that precious time.

Just like the rest of the workforce, Specsavers’ in-house design team were busy and at capacity with business-critical projects - meaning they had no time to devote to creating additional learning content. Charlotte Richfield-Betteridge (Design Manager within Retail L&D at Specsavers) and Jenny Clifford (L&D Business Partner at Specsavers) identified that they were in need of high-quality, off-the-shelf content that would complement their existing learning - while meeting all of their learners’ requirements. Enter Thrive Content.

Content in the blink of an eye

Thrive’s bite-sized resources turned out to be the ideal solution for Specsavers’ team of vision wizards.

The Specsavers team immediately recognised the cohesion between their own learning materials and those of Thrive Content: the tone of voice aligned perfectly with the content they already had, embedding seamlessly while capitalising on their priorities and values.

Thrive’s short, digestible courses created the perfect foundation for an on-the-go learning strategy for Specsavers’ time-poor employees. With thousands of helpful topics at their fingertips, the team is now able to complete courses quickly and easily within the flow of work - and they can also take self-led downloads away to revisit at a time that suits them.

Multimodal learning (the concept of delivering learning in a variety of formats) has consistently proven to be one of the best strategies for retaining information. That’s why Thrive Content is attractively packaged in a diverse assortment of formats - from quick, Tik Tok style videos, to animations, podcasts and short courses, Thrive Content captures every learner’s attention. Specsavers is no different: their team loves variety, so the service has received brilliant engagement across the board.

A vision for belonging

Specsavers has always been serious about their commitment to diversity and inclusion, having rolled out a series of employee networks to support their diverse team’s needs and interests. Everything from LGBTQIA+ advocacy to menopause awareness is explored within the various networks, giving each employee the chance to voice their opinions and feel a sense of belonging at Specsavers.

The fact that Thrive covers so many subjects relevant to these colleague networks made the partnership even more of a no-brainer: resources on neurodiversity, LGBTQIA+ issues, Black History Month, mental health and more slot perfectly into Specsavers’ campaign calendar. Colleagues can feel supported throughout the year, with access to campaigns at the time when they’re the most relevant. And, as a company on a mission to become more sustainable, Thrive’s climate change resources proved incredibly useful and popular.

Specsavers management: a clear view

Specsavers is truly invested in the development of their managers, and making sure that they’re as supported as they can be. When it comes to time-poverty, managers are no exception. It’s essential for them to be able to access relevant topics quickly - just like the rest of the Specsavers team.

Since launching Thrive Content, the feedback has been overwhelmingly positive. Managers have expressed how instrumental it has been in helping them meet the needs of both themselves and their people.

In the six months since launch, the Specsavers team has seen a huge uptake in self-led development. What’s even more interesting is that some of those development areas hadn’t been covered before - and these are now rated as some of the most frequently accessed pieces of content on Specsavers’ platform.

This has alleviated the pressures on the Management Development Specialists, removing the demand for so many virtual classroom sessions.

Seeing is believing

You only have to look at the response from the Specsavers team to see how beneficial Thrive Content has been for them.

In the words of Charlotte Richfield-Betteridge, Design Manager within Retail L&D at Specsavers:

“We absolutely love working with Thrive. It’s like having an extra designer in our team, which means we can easily access the content we need, when we need it. We know it’s going to be suitable for our learners, fun, and engaging.”

Engagement has been brilliant - with one particular piece of content garnering over 13,000 hits, and consistent five star reviews across Thrive Content.

Charlotte Richfield-Betteridge

Design Manager within Retail L&D at Specsavers

"Working with the Thrive team is just such a delightful experience. They're highly collaborative, open to feedback, and happy to make any small adjustments that we may need ... The quality of the content is fantastic. We really appreciate it, and have developed a really trusted relationship with the team."

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