Yopa builds a Revenue Enablement pilot, and lifts conversion by 4%

Learning without proof of its worth

Yopa's field agents are self-employed business owners, running around 200 franchised estate agencies across the UK. Time poor and focused on building a sustainable income, they needed Angela Toghill, Yopa's director of Learning and Development, to prove that learning could do more than keep people engaged.

Angela had already built strong engagement through Winning Ways, a sales enablement programme created with the agents themselves. With every pound under scrutiny, she needed proof that engagement was translating into sales. A smaller, more measurable pilot was needed.

Building the revenue enablement blueprint

In February 2026, Angela and the Thrive team workshopped how to make Thrive the spine of a new approach. The result was Revenue Enablement, a pilot built around just 18 carefully selected field agents, chosen using data on business opportunity alongside input from division directors.

Over eight weeks, participants combined weekly workshops with one-to-one coaching, applying what they learned and being held to account in the sessions that followed. Thrive dashboards brought engagement and performance data together, and division directors joined regular check-ins to keep learning tied to results.

Yopa's Director of Learning and Development, Angela Toghill, commented:
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‍"There wasn't one hero trying to make it work. It was a joined-up approach, and we all kept the same focus: moving the metrics that mattered to the business."

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Learning with a commercial payoff

Within the first month, the Revenue Enablement cohort recorded a 4% uplift in conversion against the national picture, before the programme had even fully bedded in. Conversion measures how many valuations an agent attends go on to become an instruction, giving Yopa a direct read on commercial impact.

Behind the figures is a human story: agent Ben O'Neill used the programme to push himself outside his comfort zone on social media, building his own local business profile in the process. Ben credited the programme directly, telling Angela he would never have made the change without it. Encouraged by results like these, Yopa is now selecting its second cohort and plans to launch a new Revenue Enablement group every month for the rest of 2026.