Mobile Campaign Banner

Campaigns are one of the most visible touchpoints in Thrive, often the first thing a learner sees when they open the platform. Until now, admins could only upload a single desktop banner, reused across all devices, which meant banners were often cropped or lost impact on the mobile app.

• A new, optional Mobile Banner field alongside the existing Desktop Banner field when creating or editing a campaign
• If no mobile banner is uploaded, the campaign continues to display the desktop banner everywhere, with no disruption to existing campaigns

• Campaign banners fill mobile screens properly, feeling intentional rather than like a desktop afterthought
• More visually compelling banners on mobile drive higher campaign engagement
• Particularly valuable for organisations with frontline, deskless or retail employees who primarily access Thrive via mobile

• Admins go to campaign creation and see two banner fields, Desktop Banner and Mobile Banner
• The desktop banner remains mandatory, the mobile banner is optional
• Learners on mobile devices see the mobile banner, tablets and desktop see the desktop banner

• An organisation with a largely mobile-first workforce uploads a dedicated mobile banner so campaigns look polished on the device most learners use.

• Admins creating campaigns get full control over how banners appear on every device
• Learners on mobile get a properly formatted, engaging campaign banner