AllSaints partners with Thrive to connect 2,300 employees across the globe
AllSaints deployed Thrive to 2,300 employees across four continents in under six weeks. Here's how it came together.
We're proud to announce that AllSaints has chosen Thrive as its internal communications platform – making it the first Thrive customer to take a comms-first approach from day one. The rollout brings together more than 2,300 colleagues across stores, studios and distribution centres in the US, UK, Europe and Asia, including its modern US luxury menswear brand, John Varvatos.
For a brand operating across multiple continents and time zones, keeping every employee informed, engaged and connected is no small task. Thrive gives AllSaints' frontline and deskless teams a single destination for company updates, operational communications, leadership messaging and wider employee content – accessible wherever they're working.
Most organisations come to Thrive for learning and training before expanding into communications and employee experience. AllSaints took a different approach entirely, launching on Thrive purely as a communications platform with plans to bring learning on board in the coming months. It's a smart way to build engagement and create momentum from the very beginning.
The full global rollout was delivered in under six weeks, giving AllSaints a seamless transition from its previous supplier and keeping disruption to colleagues and operations to an absolute minimum.
Alex Didymiotis, Chief People Officer at AllSaints Group, said:
"Meaningful communication and connection with our teams globally are critically important to our brands. We have colleagues working across stores, distribution centres and studios, often thousands of miles and multiple time zones apart. We needed a platform that could deliver an engaging, accessible and consistent experience for all teams globally – particularly our deskless workforce – while also being easy and intuitive to use.
"Thrive not only understood the complexity of that ambition but embraced it with clarity and expertise. Their technology, combined with a deep understanding of our values and goals, enabled a seamless transformation. From the very beginning, Thrive felt less like a partner and more like an extension of our own team – aligned with our belief in moving faster, thinking bolder and building smarter. Their commitment and shared passion made them the ideal partner to bring our vision to life."
Cassie Gasson, co-CEO at Thrive, said:
"This partnership reflects how businesses are increasingly thinking beyond compliance and onboarding, and focusing on the essential role of keeping in touch, keeping informed and keeping connected. Organisations want one platform that brings together communication, engagement, knowledge and development in a way that genuinely works for every employee – especially deskless teams who have traditionally been behind when it comes to access to workplace technology.
"Employee expectations have fundamentally changed. People now want the same simple, personalised and mobile-first experience at work that they have in every other part of their lives – that's why the Thrive App is central to engaging employees and driving communication and collaboration regardless of location. AllSaints Group moved incredibly quickly with a clear vision for the employee experience and communication culture they wanted to create. Delivering a global rollout in six weeks is a huge achievement by both teams, and we're proud to support another iconic brand as they continue to connect colleagues across the business with Thrive."
AllSaints joins a global community of retail brands – including Vodafone, Ann Summers, DECIEM and Reiss – that trust Thrive with their people’s development.