Senior Digital Marketing Executive (2021)
ABOUT THIS ROLE
This is an exciting opportunity for a Digital Marketing professional to have autonomy over the digital elements of our busy B2B marketing programme.
You’ll specialise in conversion rate optimisation, paid media, search engine marketing and managing the CMS to attract household brands such as DECIEM, Experian and Global Radio.
KEY RESPONSIBILITIES
- Support Chief Marketing Officer in delivering a busy plan of B2B marketing activity
- Search engine marketing
- Content creation – Use SEM insights to create relevant content that will improve organic rankings and traffic
- CMS – Manage our commercial website focussing on driving traffic and improving the user journey
- Conversion optimisation -Track key landing pages and implement improvements to increase conversion rates
- Paid media – Own and deliver PPC, paid social and paid media campaigns
- Monthly reporting on digital marketing campaigns using Google Analytics, Adwords and Data Studio to inform future optimisation
If you’re interested in this role, please email our CMO, Cassie Gasson at cassie.gasson@thrivelearning.com with your CV.
