Don't worry, you're in the right place - we have a new look.
Read more
Ann Summers is a British-born, multinational retailer, specialising in lingerie and adult toys. Since its first shop opened in 1970, the brand has revolutionised and led the industry, growing to 85+ stores across the UK and Ireland in the process.
User Licenses
9,100
Region
EMEA
Legacy
Use Case
Communication
Compliance training
Onboarding
Product knowledge
Sales enablement
Skills development

A retail powerhouse

With over 1,000 frontline retail employees in the UK alone, Ann Summers needed to give them on-demand access to learning opportunities and key communications. Employees also needed the ability to connect and collaborate with their peers from day one, through onboarding and beyond.

Revenue

Sales increased by 10% for stores using Thrive in a A/B learning test.

Strike rate

Learners using Thrive exceeded business target strike rate of 20%.

Engagement

Ann Summers has a 98% adoption rate.

Measuring up for a snug fit

With so many employees that aren’t desk-based, a solution that works as effectively on mobile as it does on a laptop was a key priority for the Ann Summers team.  

Add to this bite-sized, visual content that their employees can engage with at their own speed, and they found the perfect fit for their learning culture in Thrive.

More collaboration. More opportunities to learn

With Thrive every new employee receives a personalised, frictionless onboarding experience, giving them access to the learning content they need to perform and progress their careers from day dot.

Whether they’re in head office or on the shop floor, Ann Summers’ teams can connect, collaborate and learn from each other round the clock in an organic, social, user-driven way.


“Innovative. Revolutionary. Fresh.”


Ann Summers’ Learning & Development Partner Becky West said:

“We are thrilled to be entering this partnership with Thrive, which will allow us to unite everyone with our learning strategy and streamline communication. We needed a mobile solution for our frontline staff, and we chose to work with Thrive because they are the most innovative solution out there for learning needs that correlate with our brand.” 
“Feedback from our initial super users has been fantastic. Straight away, they knew how to use it because THRIVE is super intuitive and easy to use.”

A culture of experimentation 

The L&D team at Ann Summers was recently able to demonstrate Thrive’s impact to their stakeholders by creating a culture of experimentation, and harnessing their data to tell a story. 

Identifying a need to increase sales for their Buzz Fresh and hosiery lines, they partnered with Thrive to run a series of experiments across their retail stores. The aim? To see how their L&D strategy - and Thrive - impacted sales of these two lines. Stores using Thrive outperformed those who weren't - and the overall strike rates (the way stores track how often customers make a purchase) increased from 14.8% to 23% across all regions. This led to an overall 10% increase in their sales for that year.

This approach showcased the transformative impact of their blended learning programme, and proved to their stakeholders that L&D is an essential element of retail success.

Becky West

Learning & Development Partner at Ann Summers

“I would definitely recommend Thrive to other organisations. All your learning is in one place and it’s incredibly social. It’s a place where your teams will want to go to learn.”

Case Studies

Thrive empowers 3M+ learners in world-class companies

Find out more
350+ modern companies like Volvo, British Airways, Sky, Krispy Kreme, Financial Times, Frasers Group, Vodafone and Travis Perkins, trust Thrive to power their people’s development.
Slide 1

MyTutor finds the perfect solution to their learning, collaboration and internal comms challenges.

Read more

Middlesbrough College implements Thrive to overhaul their onboarding programme, ensure 100% compliance and foster a culture of continuous learning.

Read more

Fast-growing and sales savvy lead generation business SoPro scales up onboarding time with a new centralised learning platform.

Read more

Wirral Council enables 4,000 remote workers to learn and upskill with Thrive.

Read more

The doughnut giant finds the perfect learning platform that hits the sweet spot between collaboration, engagement and compliance.

Read more

Award-winning estate agents Yopa Property upgraded from Moodle and achieved instant results.

Read more

Leading lingerie and adult toy brand increases sales by over 10% with Thrive.

Read more

The Rum Kitchen uses Thrive to improve their restaurant hygiene scores while upskilling and educating their learners.

Read more

Bally's reduces cost of learning by 40% while halving onboarding time.

Read more

Engagement levels soar through self-directed learning partnership with Thrive.

Read more

Sumo Group increases content views, social interactions and staff promotions with Thrive.

Read more

Beauty Works transforms their learning and communication thanks to Thrive.

Read more

Brakes increases social learning with a modern learning platform.

Read more

Great Places Housing Group reduces employee onboarding time by a third whilst doubling their L&D ROI.

Read more

Dorset Council increases learning engagement for their 10,000 employees.

Read more

Find out how the contract caterers transformed their training offering, and shaved three months off their Chef School programme.

Read more

Leading lifestyle brand Ted Baker enjoys a 676% increase in ROI by moving to Thrive.

Read more

FatFace selects Thrive as their Learning Platform in order to increase engagement, deliver communications and up their content game.

Read more

Injazat digitises their global teams learning with Thrive.

Read more

Huel, the UK's 7th fastest-growing company, transforms their onboarding process with Thrive.

Read more

Sky, Europe’s largest media company, switched to Thrive - and now they’re reaching half a million content views a month.

Read more

LendInvest adds extra business value by creating a self-directed learning culture.

Read more

Beauty's biggest disruptor, DECIEM, masters social learning with 95% engagement and 83 minutes per week on self directed learning

Read more

See Thrive in action

Explore what impact Thrive could make for your team and your learners today.