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Named ‘the most thrilling thing to happen in skincare’, DECIEM has taken the beauty industry by storm with their unique values, exceptional quality products and reasonable price points. The company now has more than 1,000 employees, 50 products, 42 stores in over 15 markets and sells two products every single second.
User Licenses
Use Case
Employee engagement
Leadership development
Product knowledge
Social learning

Global learning and communication challenges

Before Thrive, DECIEM’s learning culture was heavily focused on face-to-face training. This had its challenges, including no way to refer back to learning content after the classroom session had finished. Employees were unable to learn in the flow of work and it was becoming timely and costly.

What’s more, nearly all of their online training and communication was historically delivered via email. This caused a lack of engagement amongst their workforce.

Content Creation

A DECIEM staff survey highlighted 78% of employees felt like they didn’t know what was going on in the wider business and 42% felt they didn't have a voice

User Engagement

98% of employees wanted to learn more but only 48% felt they knew how to develop their skills


Employees missed out on important announcements and worked in silos with a lack of communication between different functions and locations

Workforce including retail, production and office workers

With a workforce including retail, production and office workers in over 15 different countries, DECIEM recognised the need for a tech-led learning approach to drive global inclusivity. A social and collaborative Learning Platform was the answer.

Thrive ticked all the boxes

DECIEM teamed up with Thrive to build a tech-led learning and development strategy, bringing to life a self-directed and co-constructed culture of learning and engagement.

DECIEM's vision

Self led learning with 95% engagement

…with 95% active users, and each employee spending an average of 83 minutes per week on optional learning. Their ‘learners as teachers’ approach has been so successful that their platform is now made up of 53% user generated content and only 23% content from the L&D team.

Internal perceptions and culture shift

DECIEM has seen an impressive behavioural shift amongst learners who naturally turn to Thrive to get the answers they need at the time they need them. A second sentiment survey revealed a huge increase in employee satisfaction and attitude towards learning and communication.

DECIEM's journey

Since launching Thrive in 2019, DECIEM has maintained over 95% user coverage, with over 50% of the platform’s content being generated by the learners themselves.

The platform has become a cornerstone of DECIEM’s culture. It’s helped them bring to life the values at the company’s core and create one, central place for its people to learn about products, meet the leadership team, connect with internal experts and develop the skills that matter to them.

As a result, their internal engagement survey scores in cultural areas like psychological safety and inclusivity have stayed strong, healthy, and on the rise.

Kristina Tsiriotakis

Global L&D Director at DECIEM

"We were looking for something that was innovative, collaborative and fun. Thrive is an amazing space for everyone to get involved and it’s just an addictive experience from the minute you use it."

Case Studies

Thrive empowers 3M+ learners in world-class companies

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350+ modern companies like Volvo, British Airways, Sky, Krispy Kreme, Financial Times, Frasers Group, Vodafone and Travis Perkins, trust Thrive to power their people’s development.
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MyTutor finds the perfect solution to their learning, collaboration and internal comms challenges.

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Middlesbrough College implements Thrive to overhaul their onboarding programme, ensure 100% compliance and foster a culture of continuous learning.

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Fast-growing and sales savvy lead generation business SoPro scales up onboarding time with a new centralised learning platform.

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Wirral Council enables 4,000 remote workers to learn and upskill with Thrive.

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The doughnut giant finds the perfect learning platform that hits the sweet spot between collaboration, engagement and compliance.

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Award-winning estate agents Yopa Property upgraded from Moodle and achieved instant results.

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Leading lingerie and adult toy brand increases sales by over 10% with Thrive.

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The Rum Kitchen uses Thrive to improve their restaurant hygiene scores while upskilling and educating their learners.

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Bally's reduces cost of learning by 40% while halving onboarding time.

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Engagement levels soar through self-directed learning partnership with Thrive.

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Sumo Group increases content views, social interactions and staff promotions with Thrive.

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Beauty Works transforms their learning and communication thanks to Thrive.

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Brakes increases social learning with a modern learning platform.

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Great Places Housing Group reduces employee onboarding time by a third whilst doubling their L&D ROI.

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Dorset Council increases learning engagement for their 10,000 employees.

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Find out how the contract caterers transformed their training offering, and shaved three months off their Chef School programme.

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Leading lifestyle brand Ted Baker enjoys a 676% increase in ROI by moving to Thrive.

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FatFace selects Thrive as their Learning Platform in order to increase engagement, deliver communications and up their content game.

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Injazat digitises their global teams learning with Thrive.

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Huel, the UK's 7th fastest-growing company, transforms their onboarding process with Thrive.

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Sky, Europe’s largest media company, switched to Thrive - and now they’re reaching half a million content views a month.

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LendInvest adds extra business value by creating a self-directed learning culture.

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Beauty's biggest disruptor, DECIEM, masters social learning with 95% engagement and 83 minutes per week on self directed learning

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See Thrive in action

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