Challenges of traditional learning
Historically, Ted's training has been all about beautifully designed and printed induction tools, one-to-one coaching and off-site classroom training events which were bursting with personality. But with their more traditional approach came a range of barriers. They weren’t able to truly engage their retail population, face-to-face workshops were restricted by location, and their printed guides were both difficult to keep up to date and didn't support Ted's commitment to sustainability.
Time to go digital and data-led
Ted Baker already knew their training had to become more digital and data-led, so they started building a business case. Then came the pandemic, meaning the team at Ted could no longer facilitate any face-to-face training, easily communicate to dispersed teams or keep their people connected to resources. They had to move quickly and find a new digital learning solution to replace their beautifully printed workbooks and classroom training - but it had to be something that could embody Ted's personality perfectly, while keeping their quirky approach to training alive.