Global casino-entertainment company Bally’s transformed their learning strategy with Thrive, uncovering and understanding the impact of their L&D initiatives.
Bally's is a global, online gaming company operating across a number of locations. As their number of learners increased, the L&D team set out on a mission to let go of outdated learning processes and focus on delivering a modern, engaging learning experience for their workforce.
User Licenses
3,000
Region
EMEA
Legacy
SAP Success Factors
Use Case
Compliance training
Onboarding
Learning
Social learning
Links
A partnership based on culture
With a closely aligned mission to meet the needs of the modern learner, Thrive was chosen to help deliver a scalable, social and user-driven learning strategy.
Driving up engagement
Scalability was important to the team at Bally’s as the workforce grew, which meant that learner engagement was a key metric to see how effective their Learning Platform was. Previous learning technologies and training initiatives hadn’t achieved the levels of engagement that the team was hoping for. Enter Thrive.
Shortly after implementing Thrive, the team quickly saw an increase in levels of adoption and users exploring the platform, and feedback from the learners showed that the user experience of the platform was key to this.
Time to onboard staff dropped by 40% vs their previous learning platform
Learning activity
10,000 content views a month with 92% being user generated
Streamlining employee onboarding
As such a large organisation, successful onboarding at Bally’s is a crucial part of the overall employee experience. With Thrive in place, new hires were given access to all the information they needed, packaged up in a way that made it personalised and relevant to them.
In addition, they were able to explore the platform based on their own interests and aspirations. Feedback from managers showed that new hires felt informed rather than overwhelmed, and the result was that they were up to speed and performing much quicker than previously.
The power of user-generated content
As part of their move to a more modern learning experience, Bally’s was keen to remove the top-down, manager-led approach to delivering learning. Instead, they wanted to give their learners the tools and permissions to share their own content with their peers. The results spoke for themselves, and within the first month following implementation, over 100 pieces of content had been uploaded and shared within the workforce.
Proving real ROI
With a lean L&D team and tight resources available, it was important to Bally’s to prove the impact that the new Learning Platform was having on the business. The results were clear early on, and they found that within the first two months of using Thrive to deliver their learning, the average cost per learning hour had been halved.
Bringing in Thrive Impact
Bringing in Thrive meant that the Bally’s team had a lot more data on their learners and how they were engaging with learning initiatives. But lacking an in-house way of interpreting the data meant a missed opportunity to make more informed decisions and add more value. So they brought in Thrive Impact - Thrive’s customer-only service that provides experts from marketing, data and design - to help. For a fraction of the cost of an analyst, they found that the data team were able to help them make the switch from basic reporting to addressing real business challenges through their learning strategies.
Looking to the future
Bally’s is a large organisation which is scaling fast, and continuously having to adapt to industry changes and trends. With those challenges at the forefront, the L&D team is focusing on ensuring their people are upskilling in the right areas and equipped to meet the needs of their clients. They plan to continue to build on their modern approach, using Thrive’s engaging user experience to deliver targeted and personalised learning to their global workforce.
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Matty Hogarth
Learning & Development Manager @ Bally's
"THRIVE are all about the modern learner and letting go of unhelpful learning practices, bringing in new research and new insight to ultimately deliver better learning experiences for what we know the modern learner needs. And we're about that in our organisation as well."
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