Who’s the real analyst?

What is social proof and why user reviews matter.

Cassie Gasson Chief Marketing Officer

Who’s the real analyst?

Last week’s reveal of the 2021 Fosway 9-grid got us thinking. And talking...



As an industry, why do we trust market analysts, most of whom have never even used the learning platforms they’re reviewing, ahead of end users?

What is social proof?

Let’s take a step back. Social proof is the idea that consumers adapt their behaviour according to what other people are doing or saying. For example, you wouldn't book a hotel without checking what others have rated it on trip advisor first would you?

Both users and industry experts are great examples of social proof, but which is more influential to you? 

Learners v Analysts

Whilst the marketer inside me understands all social proof is important, it’s time we levelled the playing field in our industry. Ditch the pay to play analyst models, some examples in our experience include Fosway and Find an LMS, and make it more about end users. The learners that use these learning solutions everyday with purpose.

Comparing auto-curation tools with LMSs and LXPs is like comparing apples and oranges. It’s confusing for the buyer and isn’t beneficial for anyone trying to navigate their way through a busy market.

Aren’t clients in the best place to share real experiences about how a specific platform can solve a specific problem?

Why learner reviews work

With 88% of consumers trusting user reviews as much as personal recommendations, we’ve decided to put our focus into amplifying our clients and users' voices. 

Did you know the average consumer reads 10 online reviews before making a purchase decision? That’s why we’re going to be spending our energy on driving more learner and customer reviews on sites like Capterra, Venndorly and Simply Brilliance where learners and users are at the core of their offering.


This article got you thinking too? Share your thoughts with me on LinkedIn or explore what THRIVE users really think on Capterra here.

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