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Reinventing L&D at Ted Baker: Do's and don'ts to launching a global learning platform in style

How to plan and execute a launch campaign that performs

Ted Baker, is one of the fastest-growing leading lifestyle brands with stores around the world including North America, South Africa and The EU. 

Having rolled out their first ever piece of global HR technology earlier this year, Thrive at Ted, Debbie Frearson, Digital Development Partner at Ted Baker, joined us to share their learnings, ways to overcome challenges and more importantly what learning initiatives generate results.

Watch the recording to explore:

  • How to plan and execute a global LMS launch campaign
  • Ways to stay agile and react to barriers including challenges retail have faced from the pandemic 
  • How to bring dispersed teams together and drive engagement


Debbie Frearson, Digital Development Partner at Ted Baker

Debbie is responsible for everything digital learning at Ted Baker.

Just like the brand itself, Debbie’s approach to learning sets out to create and celebrate the unexpected, spark curiosity and embrace experience. Most recently, Debbie lead the team who introduced Ted’s first learning platform, THRIVE at Ted, to a global audience of over 2,000.

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