Our debut US event was one to remember
Nicole L'ecuyer US Head of Marketing
How to use data to better understand your learners and deliver learning that lands.
Cassie Gasson Chief Marketing Officer
“How do I find out more about my learners’ behaviour?”
“How do I know which topics are most popular?”
“Where are my learners coming from?”
“When’s the best time to share learning resources?”
“What type of content is most consumed?”
Has your LMS got all the answers covered? Probably not right?
Traditional LMS’s are usually good at providing those compliance metrics such as completions but few platforms can capture the engagement data that paints a picture of your learners and their behaviour.
Having access to the data that answers questions like these will help you understand your learners better, understand the impact you're having and most importantly, understand how to continuously improve your L&D approach.
Data is all about recognising trends and using them to make informed decisions. By getting to know your people and identifying their behaviour trends you can increase engagement, develop stronger relationships with stakeholders, and proactively provide your business with better data for decision-making.
So what data points should your learning platform provide?
Check out the video below to see what the more modern learning platforms like THRIVE LXP provide you with and how our learning analytics leverages easy to understand visuals to capture this data for you.
Understanding your learners is always-on. Your audience will grow, change and develop as time goes on and it will be reflected in the data. Here are our tips to get started:
It’s an iterative process - Don’t expect to get it right the first time and don’t be afraid to fail. The reason we benchmark and measure performance is to continue improving as you go, that’s why it’s an iterative process. As long as you make improvements to what you’re doing as you go, you’re on the right track.
Keep it simple - When starting out, try focussing on one data point at a time so you can clearly see the impact. For example, you might spot a trend that tells you Wednesday at 1PM is when your learners are most active. So, try pushing out your campaign content at that time each week and see how it changes engagement with regular check-ins.
If it’s working - great! If not, try something else, move onto the next data point. The world’s your oyster here.
Get your learners involved - Don’t keep it all to yourself. Although your learning platform should be able to do a lot of the work for you these days, it’s worth collecting data from your learners too and seeing how it aligns. That will give you a full picture of what your learners want vs how they behave in the real world.
Request a personalised demo and explore how learning analytics can help evolve your L&D strategy and deliver learning your users will actually engage with.
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