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5 things to look for in a new content provider

When selecting a new content provider, here are the top five things you should keep an eye out for.

Georgina Newton Account Executive

Laptop on a bed with the TikTok homescreen on it

With so many different providers out there, it's important to understand what’s going to be the right fit for your business and your colleagues. At THRIVE, we’re always open and honest about whether we’d be a good fit for organisations, sadly this isn’t the case with all suppliers! 

From our experience, the top 5 things you should be considering when you evaluate content providers are:

1) Types/format of content

Does the format suit all of your target colleagues who are likely to be built up of various demographics - e.g. age, preferred device for consuming content, accessibility, etc. Everyone likes to consume content in different ways so make sure you have a selection that will suit everyone e.g. Videos, Tik Tok, informative documents.

2) Service

It’s all well and good having a brilliant library of content, but how does the supplier actually support you in deploying it and making it meaningful? Do they provide a wraparound service? And does that service add real value to you?

Of course, all vendors will suggest they provide amazing service, but a great way to determine whether this is actually true is to talk to their current customers, or collate reviews from real end users on platforms like Venndorly, G2 and Capterra.

3) Style

When purchasing a content library, it's important to check whether it fits with your business culture. Are you looking for serious content or fun content, or a mix of both? Are the voice overs in a British or American accent? Is the content more graphical or people focused?

Your learning content should feel like an extension of your brand, so make sure you are happy with the style of the content before signing on the dotted line!

4) Amount of content

Not too much, not too little. It’s important to have a wide choice of resources for your colleagues to choose from and to of course cover all the important topics needed by your organisation, however do you need thousands of titles?

We suggest not, we often hear from customers how hard and overwhelming it can be for employees and to sift through thousands of pieces of content until they find the right one, and also how refreshing it is that our content has been created specifically with the end user in mind - covering topics that they need. It’s also hard for an L&D team to decide out of thousands of courses, which ones they should share and offer to their employees - again this comes back to our service and where we make sure we do this part for our customers.   

5) Pricing

last but certainly not least, is the price right? We know some content providers charge £60k+, or charge per course, or per user. This can create limitations across who an organisation provides access to, and how much content is provided. 

An even bigger red flag …… when a vendor is reluctant to give you pricing upfront!

We believe everyone should have the same access to resources, and should be able to pick and choose what’s most relevant to them, that’s why our pricing model is based on a flat fee for everyone. 

Now you’re ready to tackle the maze of finding a new content partner! 

Want to make it simple and find out more about the THRIVE Content Club? 

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