Success Measures 101

Between curating, creating and kickstarting your learning initiatives, it’s easy to forget they are supposed to have real impact on business goals. Superstar COO Ryan O'Connell breaks down how you can get started measuring success.

Ryan O'Connell Chief Operating Officer

Man on top of mountain

When dealing with clients at all stages of their journey, but especially at the beginning, I am keen to find out what their 'Success Measures' are.

However I'm mindful that the term Success Measures can mean different things to different people and may even be a completely new term altogether for some.

Sometimes they're referred to as 'Goals' or 'Key Performance Indicators', on other occasions they may be described as 'Targets' or 'Business Metrics'.

The key thing to realise is that there will always be some sort of measure you are trying to have an impact on with your learning initiatives.

Sometimes this information is immediately obvious as it’s been clearly outlined prior to your implementation, on other occasions you may need to go searching for it. If you are struggling to identify any Success Measures there may be some worth in asking yourself the following questions:

  • What was it about us/Product X that interested you?
  • What business KPIs is this project looking to impact?
  • Have you been given a figure or target that this project is looking to influence?
  • How will you know if this project is having the impact within the business that you want it to?


If you're still struggling to come up with some Success Measures you may find the following list useful.

  • Business Led Success Measures
  • Increased sales/revenues/ROI
  • Decreased staff turnover/Increased retention.
  • Increased customer satisfaction scores.
  • Positive effect on employee surveys.
  • Increase/decrease on Social Media praise/complaints.
  • Less customer complaints.
  • Positive effect on mystery shopper scores.
  • Decrease in errors.
  • Decrease in calls to IT support desk.
  • Reduction in time to competence.
  • Positive observations and reports from Regulators.
  • Course completions
  • Increased Compliance completions.
  • Increase in conversion rates
  • Reduced incidents and accidents.
  • 360° feedback scores.
  • Decreased Time to market.
  • Reduced carbon footprint.
  • Decreased/Increased reports of non-compliance.
  • Reduced infection cases.
  • Decrease in sickness/absence figures.
  • Increase in vacant posts being filled internally.
  • Decrease in personnel leaving during/on completion of probation period.


Personal Success Measures

It’s also worth considering that you may have some ‘personal’ success measures in addition to any business-led criteria. These may include

  • How positive was the end user experience?
  • What did the support from the provider look like ‘post sale’?
  • How easy was the platform to use for admins?
  • How scalable and adaptable was the platform beyond the initial use case?

So that's my take on Success Measures, but it is important to realise that there is no one singular success measure that can be applicable across all use cases. It’s all about finding the fit for you and making sure you are keeping a close eye on the end goal not only at each stage of your platform and initiative implementation but perhaps most importantly, once it has gone live and has started to THRIVE!

Want to see how THRIVE can help you achieve all of your business goals? Take a look and get a free personalised demo here.

Latest from the blog

Innovation and inspiration

L&D lessons from the gambling industry

In case you missed our webinar with Sophie Wood, L&D partner at Lottoland, we are recapping the core takeaways from the stellar session.

Matt Bristow Digital Marketing Specialist

Try it out for yourself

Get started and see how your employees can thrive.

Get Learning & Skills Platform demoGet Content Club demo